Brand Licensing 

Thomson expects Rs 600 crore revenue from India in FY19

Reading Time: < 1 minute Post Views: 1,646 Thomson is eyeing revenues of Rs 600 crore this financial year. According to a report in the Moneycontrol, the French consumer electronics brand, that made a re-entry into the Indian market in FY19 through its television business are antedating a good growth in sales in the upcoming festive season. Besides, the company will also be launching new models for the Indian market. “The company have already seen sales of 30,000 units in June within 45 days of the launch,” Avneet Singh Marwah, CEO, SPPL said exclusively to…

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Know-How 

Genres of Licensing

Reading Time: 5 minutes Post Views: 4,035 ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity (known as ‘property’) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these…

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