Accessories Licensing 

Cartoon Network, Diadora launch ‘Rick and Morty’ exclusive global collection

Turner’s Cartoon Network Enterprises have teamed up with Italian sportswear label Diadora to launch an exclusive global capsule collection featuring the critically-acclaimed Adult Swim series, Rick and Morty. The Diadora X Rick and Morty line of footwear and apparel include a retro-style track jacket, a hoodie, a t-shirt and two models of sneakers, each sporting the iconic faces of the much-loved lead characters from the series. In addition, the color palette for the collection mirrors that of the clothing worn by Rick and Morty themselves – a subtle homage designed…

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Collaborations TV & Films 

Paramount, Turner partner for a series of promotional events for ‘Sherlock Gnomes’

Paramount Pictures has teamed up with Turner for a series of promotional events and marketing campaigns to bring its new film ‘Sherlock Gnomes’ to life. Under the Pan-European deal, Turner has constructed a giant coloring wall that features characters from the upcoming film. Following the activation, Turner will place ads across its on-air and digital properties in the UK, France, Italy, Spain and Germany. This includes a co-branded Dangers of the Garden promotion, which will feature gnome-themed games on the Cartoon Network games site. “This is the first time Turner…

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Entertainment Licensing TV Series Licensing 

Turner and Cyber Group Studios launches new animated series Taffy

Turner and Cyber Group Studios have joined forces to create a brand-new animated series, currently entitled Taffy, for Turner’s second flagship kids’ channel Boomerang across international markets. Based on an original creation from Cyber Group Studios and developed with Turner, Taffy follows the non-stop, slapstick extravaganza faced by loyal hound dog, Bentley. His life is turned on its head when Bentley’s billionaire old-lady-owner, Mrs Muchmore, takes in a raccoon called Taffy – an imposter posing as a wide-eyed, fluffy angora cat. Each instalment sees Bentley try to expose the intruder…

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Character & Entertainment Character Licensing Entertainment Licensing TV Series Licensing 

Sesame Street Secures Partnership with Sambro International

Sambro International has been named the plush toy, bags and arts and crafts partner for the iconic pre-school property, Sesame Street. The firm will deliver the range of Sesame Workshop licensed items across the UK, Benelux, Iberia, the Nordic countries and CEE. Sambro will focus on creating a variety of branded products to build a strong presence with major retailers working closely with Sesame’s UK licensing agency CPLG’s local network of offices. “We are pleased to be working with Sambro to offer children and their families a new collection of…

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Corporate Brand Uncategorized 

Turner and Snapchat Expand Existing Partnership with Portfolio-Wide Content, Distribution & Advertising Deal

Deal Offers More Turner Content to Snapchatters Than Ever Before, Including Original, Exclusive Shows and New Bleacher Report Discover Channel in the U.S. Global media company Turner and Snap, Inc. announced a wide-ranging partnership that expands the collaboration by bringing new brands to Snapchat’s Discover platform, extending live coverage of Turner’s premium sports events, and to develop Snapchat shows. The deal encompasses content, distribution and advertising centered around Turner’s leading portfolio of networks, programming, events and brands. “This deal marks the latest strategic move for Turner to innovate within the…

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Know-How 

Freaky Friday – Can Snapchat be a valuable contributor to success in Licensing?

Snapchat is turning into a valuable and appealing platform to all brands and marketers. All businesses should know that be it any medium or platform, it is the way how you handle it and use it that leads you to success. Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for the brands that start exploring its numerous opportunities for increased engagement, curated content and new creative directions. Why Snapchat? Media Conglomerates are tapping Social Media platforms such as Instagram, Facebook, Twitter, Linkedin, and Pinterest and…

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Character & Entertainment Character Licensing E-Commerce Retail Licensing Toy Licensing 

Cartoon Network plans expansion with Licensing in South Asia

Turner India’s licensing and merchandising arm is aiming for a strong double digit growth this year as it expands into new South Asia markets of Sri Lanka and Nepal in partnership with some of the biggest FMCG brands including Perfetti, Heinz, Unilever, Parle, Mondelez, United Biscuits and Kellogg’s As part of its expansion plans, CNE will seek more collaboration with players from retail, e-commerce and FMCG sectors to increase its footprint, and strengthen its leadership position in the market. In line with this growth strategy, CNE has also partnered with…

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