Character Licensing 

Waoh! LEGO characters narrate Turkish Airlines’ new safety video

Reading Time: 2 minutes Post Views: 2,790 Turkey’s national flag carrier Turkish Airlines has collaborated with Warner Bros and the LEGO Movie franchise to release a new flight safety video in which safety rules are narrated by LEGO movie characters. “In partnership with Warner Bros. and featuring the popular characters from The LEGO Movie franchise, the safety video will be shown on all flights starting today and will also debut online,” the company said in a written statement. The safety video is the first LEGO safety video ever made and demonstrates step-by-step safety procedures…

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Event News 

LIMA releases names of finalists of International Licensing Awards

Reading Time: 3 minutes Post Views: 2,727 The International Licensing Industry Merchandisers’ Association (LIMA) has unvealed the finalists for its annual International Licensing Awards. The said awards recognise outstanding creativity and performance in all major segments of licensing. “The LIMA Licensing Awards program recognizes outstanding performance across a range of categories throughout the global licensing industry,” said Charles Riotto, president, LIMA. “The level of excellence exemplified in this year’s submissions was truly impressive and it is a testament to the impact LIMA members are having all around the globe,” he added. This year’s nominees…

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