Brand Licensing Corporate Brand 

#MotivationalMonday: How WWE is wooing Indian customers with merchandises since 1996?

Reading Time: 3 minutes Post Views: 3,772 With India’s appetite and love for sports, sports licensing space has changed dynamically over the years. Sports licensing has arrived as one of the fastest growing sectors while setting bench-mark as it leverages a global fan base either via a sports star, team or the sport itself. While we are discussing sports, do you know which brand or sport brought licensing first into India? Umm, it’s not football or cricket! Confused? Well! India first experienced sports licensing in 1996 with WWE coming to India. The L&M portfolio…

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Brand Licensing Merchandise Licensing 

Smiley Company to launch merchandise in India, partners Ultra-Toys

Reading Time: 2 minutes Post Views: 4,464 In what could be good news for the emoticon fans, Smiley Company has inked an exclusive licensee agreement with Ultra Toys, as per a report in the Economic Times. As per the agreement, Ultra Toys will make and sell over toys and accessories of the popular emoticons and emojis in India. The emojis including sly smile, poo has already a global presence on social media. The prices of the products will range from Rs 199 to Rs 999 per piece, will be made in its unit at…

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Character Licensing Merchandise Licensing 

30th anniversary of Shark Week: Discovery unveils robust licensing programmes

Reading Time: < 1 minute Post Views: 3,535 To celebrate Shark Week’s 30th anniversary, Discovery has unveiled its ‘most ambitious merchandising programme with a robust product line-up, including new apparel, accessories, books, toys, packaged goods among others. “Over the last 30 years Shark Week has transformed into a pop culture phenomenon,” said Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises. “We are excited to have such incredible partnerships on board to give Shark Week fans the opportunity to see and experience this week of amazing, family-friendly content as we celebrate these fearsome and captivating…

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Toy Licensing 

MGA Entertainment prepares for upcoming BLE

Reading Time: 3 minutes Post Views: 3,892   MGA Entertainment. Inc. (MGAE) one of the world’s leading privately held toy and family entertainment companies continuing with the expansion of its global licensing program for the phenomenal toy brand, L.O.L. Surprise!™, is currently performing among top toy sales around the globe, it prepares for the upcoming Brand Licensing Expo (10-12 October, Olympia London, London, UK). MGAE’s new toy brand, L.O.L. Surprise! has become a global sell out since launching in December 2016. Targeting young girls between ages 6 to 9, L.O.L. Surprise! offers the ultimate…

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Character & Entertainment Corporate Brand Entertainment Licensing 

eOne’s Peppa Pig wins Best New Property at Asia Licensing Awards

Reading Time: 2 minutes Post Views: 3,107 Entertainment One (eOne)’s Peppa Pig cemented its reputation as a preschool property on the rise in Asia as it was crowned ‘Best New Property’ at the prestigious Asia Licensing Awards which took place recently at Hong Kong Convention and Exhibition Centre on Tuesday 10th January 2017. Commenting on the award win, Andrew Carley, Head of Global Licensing at Entertainment One said, “It is a real honour that Peppa Pig has scooped this award and it is testament to the phenomenal year that the property has enjoyed in…

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