#MotivationalMonday: How WWE is wooing Indian customers with merchandises since 1996?
Reading Time: 3 minutes Post Views: 4,076 With India’s appetite and love for sports, sports licensing space has changed dynamically over the years. Sports licensing has arrived as one of the fastest growing sectors while setting bench-mark as it leverages a global fan base either via a sports star, team or the sport itself. While we are discussing sports, do you know which brand or sport brought licensing first into India? Umm, it’s not football or cricket! Confused? Well! India first experienced sports licensing in 1996 with WWE coming to India. The L&M portfolio…
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