LEGO develops new division LEGO Brand Group

Reading Time: 2 minutes Post Views: 2,680 The company has established a new division for the company, titled the LEGO Brand Group. Danish toy maker Lego has announced a management shake-up to develop the brand beyond its iconic plastic bricks under the leadership of its veteran chief who brought the company back from the brink of bankruptcy. Chief executive Jorgen Vig Knudstorp took over Lego when it was on verge of collapse in 2004 and transformed it into one of the industry’s biggest success stories, but he will step down by the end of the…

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