Character Licensing Entertainment Licensing 

Mattel expands global licensing agreement with disney for Pixar Animation Studios

Reading Time: < 1 minute Post Views: 2,235 Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including “Onward,” as well as beloved titles, many of which are Academy Award® winners or nominees, “Coco,” “Finding Nemo,” “Monsters, Inc.,” and “The Incredibles,” among others. Mattel’s licensing rights in North America, Europe, Latin America, Australia, and New Zealand include a wide variety of products, such…

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Accessories Licensing Fashion Licensing 

Toy Story x Irregular Choice collection launched: Check out these whimsical designs

Reading Time: < 1 minute Post Views: 2,824 Irregular Choice, which is known for their fun, fantastical, and whimsical designs, launches Toy-Story inspired collections. The collection comprises of various products such as bags, shoes and more. The past collections of the Irregular Choice include Cinderella, The Muppets, Mickey and Friends. (Image Courtesy: Disney Official Blogs) The collection features Disney•Pixar characters you don’t always see in everyday fashion pieces such as Buzz, Woody, Rex, Bullseye, Hamm, and the Evil Emperor Zurg. Toy Story has been in the news for quite some time now. After Smurfs and…

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Character Licensing Merchandise Licensing 

After Smurfs and Supers, say hello to fully-themed ‘Toy Story’ aircraft

Reading Time: 2 minutes Post Views: 2,901 Disney is doing a pretty good job of taking over the world, with its unique merchandises. After Smurfs and the Supers family, the latest move is to take over the skies with their own fully-themed ‘Toy Story’ aircraft. The venture between China Eastern Airlines and the Shanghai Disney Resort aims to connect people in Beijing with Shanghai while aboard an immersive Disney experience. Of course, there’s a giant Buzz Lightyear on the exterior of the plane — to infinity, and beyond, people! Inside, there’s cute character theming…

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Character & Entertainment Entertainment Licensing 

Disney Pixar, Vans team up for Toy Story footwear collection

Reading Time: < 1 minute Post Views: 2,204 The wait is finally over, the discussions about the possibility of the new collection is now confirmed with Vans unveiling its Toy Story Range Vans have teamed up with Disney Pixar to create a range of shoes that pay homage to the animation studio’s first full length feature, Toy Story. While little is known about the collection, some have taken to social media, sharing the latest images of the shoes which reference characters such as Woody, Buzz and familiar patterns from the iconic film. Described simply as ‘part of a…

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Know-How Movie Licensing 

Freaky Friday – 5 movies which sold the highest merchandise worldwide

Reading Time: 3 minutes Post Views: 4,998 When the movie industry meets toy industry it sells the highest number of merchandise ever. A movie’s success is not solely determined by box office numbers or praise from the critics. Even if there’s no Academy Award, a motion picture with memorable characters will win over the hearts—and wallets—of people everywhere. You would often see Toy manufactures like Mattel, Hasbro and many more, coming up with special edition merchandise or line when there is a new theatrical release. For the licensing and merchandising industry the highest number…

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