Toy Licensing - Licensing Corner

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

February 18, 2017February 18, 2017 CorrespondentDC Ent, DC Super Hero Girls, Lego, Licensing, Licensing and Merchandising, Licensing Industry, Toy Fair 2017, Toy Licensing, Warner Bros. Consumer Products

Reading Time: < 1 minutes Post Views: 2,884 LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains. “We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for…

Toy Licensing Toys & Games

Mattel expands toy partnership with Alibaba

February 15, 2017 CorrespondentAlibaba, Alibaba Group, China, Licensing and Merchandising, Mattel, merchandising, Tmall, Toy & games, Toy Licensing

Reading Time: 2 minutes Post Views: 3,011 Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under the terms of the agreement, Alibaba will help Mattel meet the growing and changing needs of Chinese consumers with an omni-channel approach spanning online-to-offline. Mattel will also utilize Alibaba’s business-to-consumer marketplace Tmall.com to market and sell its products as well as leverage the company’s media ecosystem to develop and promote educational content inspired by its brands and characters. “Play has a tremendous…

Character & Entertainment Toy Licensing Toys & Games

The Smiley Company Partners Simba Dickie for Collectable Toys

February 6, 2017 Correspondent20th Anniversary, Character Licensing, Licensing and Merchandising, Nuremberg Toy Fair, Partnership, Simba Dickie, Smiley Company, SmileyWorld, The Smiley Company, toy and gAmes, Toy Licensing

Reading Time: < 1 minutes Post Views: 4,257 The Smiley Company has partnered with the global toy manufacturer Simba Dickie for a new line of blind bag collectables. The partnership – announced at this week’s Nuremberg Toy Fair – will leverage the 20th anniversary of SmileyWorld and celebrate the creation of the world’s first digital Smiley icons. Featuring 50 expressive Smiley icons which double as pencil toppers and suction cups, the collectables range will be packaged with a selection of Smiley stickers. With over one million blind bags earmarked to hit the European market in…

Toy Licensing Toys & Games

Jakks Pacific launches new toy line ‘Cuppatinis’

January 18, 2017January 18, 2017 CorrespondentCuppatinis, Game, Jakks Pacific, New toy Line, SVP Marketing, Toy Licensing, Toys and Games

Reading Time: < 1 minutes Post Views: 4,828 Leading U.S. toymaker JAKKS Pacific, Inc. kicks off 2017 with the launch of Cuppatinis™, a line of 3.5-inch dolls that children can transform from adorable dolls into beautiful teacups and back again. “Kids will love hosting their own tea parties with Cuppatinis™ dolls. These magical dolls transform from dolls to teacups with a simple flip of their skirts. It is a two-in-one tea party waiting to happen,” said Jill Nordquist, SVP Marketing, JAKKS Pacific. The dolls are available exclusively through Walmart in the US and Canada. The…

Character & Entertainment Character Licensing

Jazwares named Master Toy Licensee for Miffy and Friends

November 15, 2016 CorrespondentBig Tent Entertainment, Character Licensing, Collaboration, First Toy Collection, Jazwares, Licensee, licensing agent, Licensor, Master Toy Licensee, Master Toy Licensing, Miffy and Friends, Miffy and Friends Brand, Toy Licensing, Toys and Games

Reading Time: < 1 minutes Post Views: 7,098 Big Tent Entertainment, the North American licensing agent for Mercis’ “Miffy and Friends,” has appointed Jazwares to serve as the brand’s master toy licensee. Jazwares’ initial “Miffy” toy line will include a host of figures, vehicles, play sets and plush based on the Dutch character. “Jazwares is an ideal partner for the ‘Miffy and Friends’ brand,” says Rich Collins, chief executive officer, Big Tent Entertainment. “The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.” “‘Miffy’…

Know-How Toy Licensing

Freaky Friday- 5 Unknown Licensing stories from the Toy World

November 11, 2016March 24, 2017 CorrespondentAnimation Series, Barbie, Bild Lilli, Licensing, Licensing and Merchandising, Licensing Stories, Mattel, Mickey Mouse, President Theodore “Teddy” Roosevelt, Teddy Bears, Toy & games, Toy Game Licensing, Toy Licensing, Toy World, Winnie the Pooh

Reading Time: 3 minutes Post Views: 5,043 The Licensing and Merchandising world is unknown to many but is one of the most fascinating industries. The term “License” gets its origin from late Middle English via Old French from Latin licentia ‘freedom, licentiousness’ (in medieval Latin ‘authority, permission’), from licere ‘be lawful or permitted’. Over the years the word got popular and was beginning to be used by authorities much frequently. Licensing is quite strong when it comes to Toy and Games industry. There is no doubt that licensing is one of the major drivers of the toy business,…

Toy Licensing

Hasbro Debuts Play-Doh App, Brings Creations to Life

November 4, 2016November 12, 2016 Correspondenthasbro, Play-Doh, Play-Doh App, Play-Doh brand, Play-Doh Creation, Toy Licensing

Reading Time: 2 minutes Post Views: 4,102 Hasbro, Inc. debuts the Play-Doh touch app and the Play-Doh touch Shape to Life Studio set exclusively at apple stores around the world The app and product work together for an interactive physical and digital play experience that brings Play-Doh creations to life in an immersive virtual Play-Doh world. “For the first time ever, fans can truly bring their creations to life with Play-Doh touch,” said Greg Lombardo, Vice President of Marketing for the Play-Doh brand. “Since 1956, the Play-Doh brand has evolved to fit the…

Movie Licensing Toy Licensing

Mattel to bring in two new Barbie Animated Series

October 13, 2016November 13, 2016 CorrespondentABC Television Network, Animation Movie, Barbie: Dreamhouse Adventures, Cartoon Network, Mattel, Mattel Creations, Movie, Thomas & Friends, Toy Licensing

Reading Time: 2 minutes Post Views: 3,849 Two new animated Barbie series, a Barbie special, an original one-hour special entitled Enchantimals and a live-action competition series called The Toy Box have all been greenlit by Mattel Creations In line with the new division’s plan to broaden the global audience for Barbie, the first new Barbie series, Barbie Dreamtopia, targets younger preschool viewers, while the second, Barbie: Dreamhouse Adventures, is a CGI sitcom goes after kids ages five to 11. Barbie Dreamtopia builds on the success of Mattel’s CGI-animated TV movie of the same name which premiered this spring and has since sold…

Institutional Licensing Toys & Games

The Gaining Importance of Licensing in India highlights Panel Discussion Kids India

September 17, 2016November 11, 2021 CorrespondentIndia, Kids India, Licensee, Licensing India, Licensing Industry in India, Licensors, LIMA, Mattel, TAITMA, Toy Licensing

Reading Time: 3 minutes Post Views: 4,552 The fourth edition of Kids India highlighted the importance of licensing for brands and the problems faced by licensees and licensors in the industry Kids India, India’s biggest B2B fair for products related to children held the exhibition for three days at Bombay Convention & Exhibition Centre in Mumbai. The event saw the key players from the industry participate with many young and innovative companies. The exhibition held panel discussion on ‘Licensing in India’ on Friday focusing on the growth of licensing industry in India and how…

Toy Licensing Toys & Games

Shaping the future of toys at Kids India in Mumbai

September 14, 2016November 11, 2021 CorrespondentIndia, Kids India, Spielwarenmesse, SpielwarenmesseeG, Technical & Action Toys, The All India Toy Manufacturers Association (TAITMA), Toy game, Toy Licensing, Value of Play

Reading Time: 3 minutes Post Views: 3,018 The industry for toys and children’s products is geared up for the fourth edition of Kids India – India’s largest B2B fair where all the key players from the industry will participate along with many young and innovative companies. Within a span of four years, the event has established itself as the annual meeting place and the most important networking platform for the industry. Wishing all participants the very best of fortune, Mr. Ernst Kick, CEO, SpielwarenmesseeG, Germany, says “This year for the first time the fair…