Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.  The platform gives…

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Entertainment Licensing 

Topshop collaborates with Netfix for Stranger Things

Describing the collaboration as a “360 relationship” that will fuse fashion, culture and entertainment ahead of the season two release on Oct. 27, Sheena Sauvaire, global marketing and communications director at Topshop, said that the worlds of entertainment, culture, fashion and tech are all colliding and that the Netflix tie-up made sense for the retailer’s young customer. Sauvaire added that the in-store takeover plays to the Topshop customer’s obsession with retro styling right now, and in particular the look of the Stranger Things characters who all live in Hawkins, Ind.…

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Fashion Licensing 

Netflix partners with fashion retailer Topshop

Netflix has joined hands with fashion retailer Topshop for an exclusive Stranger Things collection and in-store experience. To make matters more interesting, Topshop’s flagship store on London’s Oxford Street has been treated to a Stranger Things makeover. This includes interactive window displays and installations based on memorable sets – including Joyce’s living room and the Hawkins Laboratory where fans can test their telekinetic powers. The windows have been attracting a lot of attention from the Oxford Street crowds, with the launch of the range last week seeing queues of hardcore…

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