Game Licensing 

Toei Animation partners with Bandai Namco on a slew of new games

Toei Animation has partnered with Japanese video game developer and publisher Bandai Namco on a number of new games inspired by its animated series One Piece.   The adventure show follows a pirate named Luffy as he searches for legendary treasure with his friends. On its part, Bandai Namco has decided to launch two new games inspired by the series this year. The first game titled Grand Cruise is a virtual reality experience that enables players to discover what it’s like to be the pirate crew’s newest recruit. The game will be released…

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Merchandise Licensing 

Toei Animation taps Just Funky to create host of merchandise

Toei Animation has tapped Just Funky to come out with a host of merchandise inspired by the upcoming film Digimon Adventure tri–Chapter 1: Reunion. By way of the agreement, Just Funky will manufacture a range of drink ware, home décor, novelty items and apparel for retail. Digimon Adventure tri–Chapter 1: Reunion will pick up where the Digimon Adventure series ended and is slated to launch in more than 400 U.S. theatres on September 15.  

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Apparel Licensing Fashion Licensing TV Series Licensing 

Toei Animation and Funimation Entertainment strike agreements in multiple apparel categories

  Toei Animation and Funimation Entertainment have announced agreements with multiple licensing partners in a variety of apparel categories for the new Dragon Ball Super and original Dragon Ball Z anime series. For over 20 years and counting, Dragon Ball has been an iconic global brand and one of the most beloved anime franchises in North America. Dragon Ball Super is the first new storyline from original creator Akira Toriyama in more than 18 years and will create a whole new generation of Dragon Ball fans. These new agreements represent the first in series of licensing announcements…

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