Indian sports sponsorship industry crosses $1 billion mark, grows 14% in 2017: Report

Reading Time: 3 minutes Post Views: 2,349 Indian sports sponsorship has witnessed a growth trajectory with the overall sports sponsorship growing by 14 percent in 2017 to Rs 7,300 crore from Rs 6,400 crore in 2016, led by media investments According to a report released by ESP Properties, media spends on sports grew by 15.8 per cent from Rs 3,511 crore to Rs 4,065 crore. Football showed a significant 64 percent increase in on ground sponsorship to Rs 179 crore from Rs 110 crore. According to the fifth edition of ESP Properties (a GroupM…

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Sports Sports Licensing 

Daikin to keep Delhi Daredevils cool again, extends title sponsorship deal

Reading Time: 2 minutes Post Views: 2,742 Delhi Daredevils have extended their title sponsorship deal with Daikin for a fourth successive year. The Japanese air-conditioners brand will continue to be the title sponsor of the Delhi Daredevils for the Indian Premier League 2018 season. The GMR Group-owned IPL franchisee and the Daikin Air-Conditioning India have entered into the partnership deal in 2015, after that, both have been continuously extending the association on year-on-year basis. Daikin for the fourth successive year will the lead sponsor of the Red and Blue brigade from Delhi. Reliance Jio’s…

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