Accessories Licensing Fashion Licensing 

Ted Baker, Timex Group sign global licensing deal

British luxury clothing brand Ted Baker has signed a global licensing deal with Timex Group, to create watches that will “fully complement” its current apparel and accessory collections. Ted Baker chief executive Ray Kelvin said, “This is an exciting opportunity for Ted Baker to drive accelerated growth in our watch business by leveraging the Timex Group global footprint and infrastructure, in line with our strategy to further develop Ted Baker as a global lifestyle brand.” Ted Baker is a global lifestyle brand that operates through three main distribution channels: retail,…

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Sports Licensing 

National Football League (NFL) in an agreement with Timex

The National Football League (NFL) has inked a licensing agreement with US watchmaker Timex, a wholly owned subsidiary of Dutch conglomerate the Timex Group. As per the deal, Timex will design and create watches honouring each of the 32 teams of the pre-eminent football league. Casual, dress and sporty watches will be made available to the men’s, women’s and youth markets for prices ranging from US$24.95 to US$89.95. The watches will feature NFL team logos along with matching dial and strap colours. The length and financial terms of the agreement have not…

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