Brand & Lifestyle Celebrity 

G-Shock unveils new television commercial featuring brand ambassador Tiger Shroff

Reading Time: 2 minutes Post Views: 2,474 G-Shock, the popular watch brand from Casio, has unveiled a television commercial that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed Brand Ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon. The television commercial finds the actor speaking about his personal journey, from being known as celebrity child to carving a niche for himself in the world of films, art, entertainment and glamour. His dance moves to fitness regime has been compared…

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Brand & Lifestyle Celebrity Retail 

Lifestyle launches 20-20 bash with Tiger Shroff

Reading Time: < 1 minute Post Views: 2,451 Lifestyle has announced a month long 20-20 bash to celebrate 20 year anniversary of its operations in the country. Unveiling it’s 20 year celebration logo in a glamourous ceremony with youth icon Tiger Shroff in Mumbai. The brand announced a slew of attractive offers across categories that the costumer will get to enjoy every weekend of April. Every weekend of April, Lifestyle is offering its customers exciting offers across popular categories such as menswear, womenswear, kidswear, makeup, footwear, handbags, and more. Each of these offers will be…

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Apparel Licensing Celebrity Licensing 

Tiger Shroff launches active wear brand ‘PROWL’

Reading Time: < 1 minute Post Views: 7,222 Joining the celebrity bandwagon, Bollywood actor Tiger Shroff launched his own active clothing and accessories brand PROWL, in association with Mojostar on September 10. The wide range of products includes T-shirts, tanks, shorts, sweatshirts, joggers, track-pants and compression wear starting at Rs 999. PROWL will target young consumers between 18 and 25 years of age and will offer activewear clothing for a certain period of time and will move on to accessories such as footwear, gym bags and fitness accessories later. T-Series also released featuring the actor titled…

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Brand & Lifestyle Brand Licensing Celebrity Collaborations 

Jacqueline Fernandez, Mojostar launch female-only fitness brand ‘Just F’

Reading Time: 3 minutes Post Views: 4,902 Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand ‘Just F’with Mojostar. With this launch, Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’. Just F is a female-only fitness and fashion brand created with an aim to bring the ‘F’ factor back into feminine fitness. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder and CEO of Dream Theatre.…

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Celebrity Licensing 

Tiger on the Prowl: Shroff starts entrepreneurial journey with Mojostar

Reading Time: 2 minutes Post Views: 3,819 After Shahid Kapoor and Virat Kohli, Bollywood actor Tiger Shroff launched his own active clothing and accessories brand ‘Prowl’ in partnership with the Indian firm Mojostar. Mojostar is the brainchild of Anirban Das Blah, founder of entertainment agency KWAN and Jiggy George, founder, Dream Theatre, a leading licensing company. The fitness brand is targeted at the youth (18-25 years) and will feature clothing, accessories priced in the range of Rs 1000 to Rs 3000 (approx USD15 to USD45). Prowl is expected to hit the markets in June…

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