Thwink Big acquires exclusive rights of popular digital characters

Reading Time: < 1 minute Post Views: 2,213 Thwink Big, the in-house content studio of Big FM, has acquired the rights of two famous digital characters — Baba BC and Mehta Kuch Nahi Kehta from Mania Ki Duniya (a popular YouTube channel) by Manish Karnatak. The move has been taken to strengthen the brand, as it continues its legacy of adding fresh and relatable content to its bouquet of offerings for clients. Moreover, Thwink BIG will also partner with brands to give them an edge with character integration. Sunil Kumaran, Country Head, Thwink Big, said,…

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