Character Licensing 

Chloe’s Pops signs licensing deal with Nickelodeon

Reading Time: < 1 minute Post Views: 2,419 Chloe’s Pops, a line of frozen treats, has signed licensing deal with Nickelodeon, the number-one entertainment brand for kids for a new kid-focused line! The line of 40 calorie fruit pops is made with the same simple base ingredients as Chloe’s main line — fruit puree, water, and cane sugar. At launch, a new blueberry-banana combination features Thomas & Friends branding and packaging, while Sunny Day will be featured alongside a new strawberry-mango blend. The line made its debut at Natural Products Expo West earlier this year,…

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Character Licensing Merchandise Licensing 

‘Thomas & Friends’ comes to life in North America! Here’s how

Reading Time: 2 minutes Post Views: 3,259 Everyone’s favorite Blue Engine and the Island of Sodor come to life! Mattel has launched the second largest permanent ‘Thomas & Friends’ attraction in North America with the opening of Thomas Town. Located within Kennywood Park, one of the world’s most renowned family amusement parks, Thomas Town features five rides including a train ride with Thomas, a live stage show, themed play and entertainment areas, retail store and more. It will be the second-largest permanent Thomas & Friends attraction in North America. Set on a bluff overlooking…

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Character & Entertainment Entertainment Licensing 

Animoca Brand and Mattel teams up for new learning app

Reading Time: < 1 minute Post Views: 3,621 Animoca Brands and Mattel have teamed up to launch a new subscription based children’s learning app inspired by Thomas & Friends. Dubbed Thomas & Friends: Read & Play, the new app offers users a range of educational content activities in the form of an e-book. The app features well-known characters from Thomas the Tank Engine, Gordon, James, Percy and more, and is available for $4.99 a month. As part of the subscription, fans will be able to unlock content and weekly updates, plus a trail version is…

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Movie Licensing Toy Licensing 

Mattel to bring in two new Barbie Animated Series

Reading Time: 2 minutes Post Views: 3,528 Two new animated Barbie series, a Barbie special, an original one-hour special entitled Enchantimals and a live-action competition series called The Toy Box have all been greenlit by Mattel Creations In line with the new division’s plan to broaden the global audience for Barbie, the first new Barbie series, Barbie Dreamtopia, targets younger preschool viewers, while the second, Barbie: Dreamhouse Adventures, is a CGI sitcom goes after kids ages five to 11. Barbie Dreamtopia builds on the success of Mattel’s CGI-animated TV movie of the same name which premiered this spring and has since sold…

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