Publishing Retail Toys & Games 

Teva celebrates 50th anniversary of The Very Hungry Caterpillar(TM)

Teva®, a division of Deckers Brands, announced its collaboration with The Very Hungry Caterpillar™ by Eric Carle for summer 2019. Commemorating the 50th anniversary of the beloved children’s book, Teva created this collection to encourage hungry minds to explore the world around them. The collection combines classic Teva silhouettes with kid-friendly hues for adventure-ready styles that’ll help little ones spread their wings and fly. Inspiring generations with its innovative illustrations of art and nature, this collection merges Teva’s popular Hurricane XLT2 and Ember Moc styles with the bold color explosion…

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Collaborations Global Licensing 

The Very Hungry Caterpillar collaborates with RHS

Rocket Licensing, the local licensing agent in the UK for Eric Carle’s The Very Hungry Caterpillar, has announced a major collaboration for summer 2019 between the classic children’s character and the Royal Horticultural Society (RHS) – the world’s leading gardening charity. Inspired by The Very Hungry Caterpillar’s 50th anniversary, The Very Hungry Caterpillar-related events will be running through the charity’s four Gardens and four of its Flower Shows throughout the summer of 2019. The four RHS Gardens annually attract over two million visitors a year, more than 400,000 of them…

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