Promotional Licensing 

Smiley Company enters into promotional deals with Mondelez, Unilever

Reading Time: < 1 minute Post Views: 2,348 The Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France. In association with Mondelez, Smiley has released on-pack and in-pack promotions on Cadbury’s Lickables and Gems candy products in India and Bangladesh. Customers can choose from 16 exciting mini Smiley toys. The toys include fidget spinners, phone stands, puzzles, mazes and stamps among others. In addition, the Cadbury products will come with a Smiley-branded packaging. Smiley will replicate the campaign in Indonesia, Malaysia, and the Philippines through 2019. Smiley has…

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Accessories Licensing 

Smiley partners Anteprima for runway bag collection

Reading Time: < 1 minute Post Views: 1,847 The Smiley Company has partnered with luxury brand Anteprima for the launch of a unique Smiley winky 3D wirebag line at Milan Fashion Week. The designer label and Smiley worked together to co-create the ball-shaped bag line, which Smiley said was conceived “with fashionistas in mind.” The bags are handcrafted with wire cores and produced using “pioneering techniques and design that have inspired Anteprima Creative Director Izumi Ogino’s passion for creativity and luxury. “We believe above anything, fashion should make you smile and feel good. We are…

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Accessories Licensing Apparel Licensing Character Licensing 

Smiley releases new children summer collection with Mango, Zara

Reading Time: < 1 minute Post Views: 2,658 The Smiley Company has partnered with leading high street fashion retailers Mango and Zara to co-create cool summer apparel and merchandises for children. Mango’s latest collection of SmileyWorld for children includes denim, T-shirts and jackets. Check out the collection here: (Image Courtesy: The Smiley Blog) The collection will comprise of inspiring slogans, vibrant colour palette and trending appliques of metallic foil, rhinestone and intricate embroidery. The line will deliver hot quality driven products that will capture the latest consumer trends and maximize production lead time to help…

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Promotional Licensing 

Soon, McDonald’s to bring Rubik’s brand to children’s Happy Meals

Reading Time: < 1 minute Post Views: 3,169 The Smiley Company and McDonald’s joined hands for a promotional licensing deal. As per the agreement, The Smiley Company will bring the Rubik’s brand to children’s Happy Meals across Europe, the Middle East, Africa and North America. According to a report in the License Global, The Marketing Store brokered the deal on behalf of McDonald’s. “From the robust mini Cubes and the unique Rubik’s Cube-shaped Happy Meal box to the TV ads and bespoke games created for the Happy Studio app, every aspect of the promotion has…

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Apparel Licensing 

Smiley Company in a deal with Uniqlo

Reading Time: < 1 minute Post Views: 3,479 The Smiley Company has entered into a deal with Uniqlo that will see the retailer create a range of t-shirts inspired by the Rubik’s brand. To hit retail outlets in early 2018, the street wear inspired prints will launch across Uniqlo’s global distribution network of over 1,500 stores. It further underlines the demand for Rubik’s product outside of traditional channels. Smiley CEO Nicolas Loufrani said, “As Rubik’s sales continue to build globally, so does the confidence of new partners in the brand extension. We are really now…

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Character & Entertainment Toy Licensing Toys & Games 

The Smiley Company Partners Simba Dickie for Collectable Toys

Reading Time: < 1 minute Post Views: 3,334 The Smiley Company has partnered with the global toy manufacturer Simba Dickie for a new line of blind bag collectables. The partnership – announced at this week’s Nuremberg Toy Fair – will leverage the 20th anniversary of SmileyWorld and celebrate the creation of the world’s first digital Smiley icons. Featuring 50 expressive Smiley icons which double as pencil toppers and suction cups, the collectables range will be packaged with a selection of Smiley stickers. With over one million blind bags earmarked to hit the European market in…

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