Character & Entertainment Character Licensing 

20th Century Fox, Krispy Kreme to bring Simpson’s pink D’ohnuts

20th Century Fox and Krispy Kreme Doughnuts is all set to collaborate to release the first official “The Simpsons” D’ohnut bakery treat in Australia. To commemorate the occasion, the two companies will host a series of giveaway events, including complimentary d’ohnuts with the last name Simpson. The “Simpsons” D’ohnut features a classic Krispy Kreme original glaze doughnut dipped in strawberry-flavored white chocolate truffle with coloured sprinkles. The dish was modeled after Homer Simpson’s favorite snack. Homer Simpson’s iconic pink treat will be available to consumers in several Australian cities including…

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Event News 

Licensing Expo China to host its first China Licensing Awards

The Licensing Expo China will be held in Shanghai between July 18 to 20 this year when the expo floor will have more than 230 brands and licensing properties from animation, apparel, art and culture to food, games, entertainment and lifestyle brands. And, for the first time ever, the Expo will host China Licensing Awards that would reflect the growth of the market in the East. Among the many exhibitors heading to Shanghai next month will be Alpha Animation Brand Management, Angry Birds, Paul Frank, The Simpsons, the British Musuem, BBC…

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Apparel Licensing Retail Licensing 

20th Century Fox teams with Skinnydip for The Simpson Undressed

Twentieth Century Fox Consumer Products has teamed up with fashion accessory brand Skinnydip for the second of a two part Simpsons collaboration, The Simpsons Undressed x Skinnydip The collection fuses together the humour of The Simpsons characters, Mr Burns and the Bouvier Sisters, by identifying with Skinnydip’s fun, girl power aesthetic. This limited edition collection includes iPhone cases, clutch bags, cross body bags, make up bags and pins. Lewis Blitz, co-founder at Skinnydip London stated: “We’re really excited to launch this new Skinnydip x Simpsons range. If our past collaboration…

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