Brand & Lifestyle Collaborations Sports Licensing 


Reading Time: 2 minutes Post Views: 3,086 The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.   The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next…

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Event News 

All about Licensing Expo 2017

Reading Time: 2 minutes Post Views: 2,883 Licensing Expo, the world’s largest and most influential licensing event went on at Las Vegas from May 23 to 25 this year. This year’s expo proved to be one of the most successful to date with the debut of Licensing Week, a brand new initiative that incorporated all events surrounding Licensing Expo into one streamlined week of licensing industry happenings. “Licensing Expo 2017 saw substantial international attendee growth including an 87 per cent increase in attendees from South Korea and a 23 per cent increase in attendees…

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