With many licensees in tow, Toca Boca creates first-ever line of consumer products

Reading Time: 2 minutes Post Views: 3,281 Digital app and toy company Toca Boca has created its first-ever line of consumer products in association with a number of leading licensees. “The cult following our digital toys have amassed among kids around the world is awe-inspiring,” says Caroline Ingeborn, COO, Toca Boca. “Toca Boca’s vision is to be a category-independent brand and the move into physical products marks a major milestone toward that goal.” The duel-gender range that includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books, will be available exclusively at Target…

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