Event News 

Toy Retailer of the Year Awards on January 23

Reading Time: < 1 minute Post Views: 3,302 The British Toy & Hobby Association has disclosed the finalists of this year’s Toy Retailer of the Year Awards. This year’s awards winners will be announced during the annual Toy Industry Awards that would take place on January 23, 2018 at London’s Olympia. The gala event, which takes place on the first evening of Toy Fair, has been organised by the BTHA with the Toy Retailers Association that will also present the Toy and Supplier Awards 2017 during event. This year’s are: Independent Toy Retailer of the…

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Toy Licensing 

Toy company Hijinx partners with UK tech company Chirp

Reading Time: < 1 minute Post Views: 2,145 Chicago-based toy company Hijinx has partnered with UK tech company Chirp to create toys based on Netflix original series Beat Bugs. The multi-year, worldwide exclusive agreement will see the toy company use Hijinx Alive powered by Chirp to make products that are inspired by–and react to–the music-centric series. The new Beat Bugs toys will sing along with the TV show and with each other in real time. The series namely Grace: A Storytelling Company and Thunderbird co-produced with Beyond Screen Production features re-imagined versions of famous Beatles songs performed by…

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