TV & Films 

MTV targets substantial viewership growth in 2019

Viacom18-owned youth GEC MTV is targetting substantial viewership growth in 2019 compared to 2018. The channel has claimed that it attracted 700 million views and 3.67 billion minutes of viewership in the first half of 2019, across TV and the OTT platform Voot. To get to this target the broadcaster has announced a slew of programming initiatives. One of these is ‘MTV Hustle’ which is a rap reality show that the broadcaster has been trying to get on-air for the past three years. ‘MTV Hustle’ is being judged by hip…

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Brand Licensing 

After a gap of 14 years, Thomson is all set to re-enter Indian market next month

After almost a gap of 14 years, France based Technicolor SA owned consumer electronics brand Thomson, is all set to re-enter Indian television market in Mid-April. In India, the brand will be under an exclusive licensing agreement with a local counterpart. However, the name of the counterpart has not been disclosed yet. The brand would bring in the range of its smart televisions, the company said in a statement. Media reports suggest the buzz created by Xiaomi TVs has forced Thomson to make a comeback in the Indian market. However,…

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