Character & Entertainment 

Genius Brands International appoints industry content sales veteran, Caroline Tyre

Genius Brands International “Genius Brands” announced the appointment of content sales and acquisitions veteran, Caroline Tyre to oversee global content sales as SVP of international distribution. Additionally, Tyre will spearhead the ongoing digital growth as Head of the Genius Brands Network, comprised of the Kid Genius Cartoon Channel and Baby Genius TV.  The announcement was made today by Genius Brands’ Chairman and CEO Andy Heyward, to whom she will report. In her new position, Tyre will be responsible for all aspects of Genius Brands’ global distribution business, including content sales…

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Toy Licensing Toys & Games 

Mattel secures Master Toy License for Alvinnn!!!

Mattel has secured the master toy license for the hit CGI-animated series ALVINNN!!! and The Chipmunks from Bagdasarian Productions, in collaboration with Technicolor Animation Productions. A full line of toys, including role play, music items, articulated figures, playsets, R/C vehicles, plush and feature plush, will launch through a Toys “R” Us exclusive in the US. The deal was signed by PGS Entertainment, which reps ALVINNN!!! and the Chipmunks worldwide, save France (M6). Following successful launches on Nickelodeon’s international channels in 2015, the kidsnet bowed the first season of ALVINNN!!! in…

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