Corporate Brand Fashion & Accessories 

CaratLane announces its foray into silver jewellery with ‘Shaya’

Reading Time: 1 minute Post Views: 2,560 CaratLane – a Tanishq partnership announces its foray into silver jewellery with ‘Shaya’. Shaya celebrates women who live life on their own terms, and are kicking ass in their own unique way. A go-getter at work, they call her “aggressive”. But she rarely thinks about what others have to say. She’s modern and Indian, yes she can be both. Not one to follow the herd, she makes individualistic choices – from her personal life to the jewellery that she wears. Shaya’s collection of bold, statement-making silver jewellery gives women…

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Brand & Lifestyle Corporate Brand 

From Reebok to Borosil: Here’s how these brands celebrated Women’s Day

Reading Time: 2 minutes Post Views: 2,705 From body shamming to sexual harassment, women have always been the victim in this patriarchal society. On the occasion of Women’s Day, this year too brands have come up with special campaigns to support gender equality. Here’s how these big brands decided to celebrate Women’s day: Reebok: Reebok’s Women’s Day campaign acts as both a vehicle for a strong message and as a mirror to the society we live in. The ‘Bruises can be good’ campaign takes forward the brand’s #FitToFight proposition. Conducted in Mumbai with select…

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