Baseline Ventures slaps legal notice to Swiggy, FreeCharge. Here’s what happened

Reading Time: 2 minutes Post Views: 1,906 Using Prithvi Shaw’s name for commercial leverage under the pretext of congratulating the latest sensation of Indian cricket have landed two big brands in the soup. As fans across the world were celebrating Indian test cricketer Prithvi Shaw century, foodtech major Swiggy and FreeCharge posted ‘congratulatory’ messages. However, the social media posts received ire and got a notice from Baseline Ventures, the sports marketing company that manages Shaw. Baseline Ventures, the sports marketing team managing Shaw has sent cease and desist notices to these companies seeking a…

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