Brand & Lifestyle 

Sunny Leone launches her innerwear brand “Infamous by Startstruck”

Popular Bollywood celebrity turned serial entrepreneur, Sunny Leone has launched her own innerwear brand “Infamous by Starstruck” exclusively at India Licensing Expo 2019, the third edition of the country’s largest brand licensing platform. Bradford License India has been appointed as the brand’s official licensing agent. Post her successful foray into the cosmetic industry, Leone now enters a $262 billion global licensing and merchandising industry by launching this brand in the innerwear category. With its third edition, India Licensing Expo is set out to connect global brands, retailers and manufacturers for…

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Celebrity Licensing Fashion & Accessories 

Sunny Leone launches ‘Star Struck’ in Dubai

Foraying into the global space, Bollywood actress Sunny Leone launched her own line of cosmetic products including lipsticks at Concept Big Brands Carnival (CBBC) 2018 in UAE. Sunny wants to take her cosmetic line even further beyond lipsticks and perfumes. A report in the Khaleej Times quoted her as saying, “I want to create a five-minute makeup kit because that’s how fast I can do my makeup. If I have to go out and get to my office, then I can do my makeup very quickly but to come here,…

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Celebrity Licensing Fashion & Accessories 

Star Struck by Sunny Leone forays into global space

Foraying into the global space, Bollywood actress Sunny Leone announced that Star Struck products will now be available at Prity Salon in Bradford, UK. Great News! You can now buy @StarStruckbySL Products at Prity Salon in Bradford, UK!#SunnyLeone #fashion #cosmetics #StarStruckbySL #UnitedKingdom pic.twitter.com/2HbK4Rzp0Q — Sunny Leone (@SunnyLeone) December 15, 2018 Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms. Not only this, Star Struck will be officially launched in UAE on December 19. I am so excited to announce…

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Celebrity Licensing 

Sunny Leone launches her first pop-up store in Mumbai

In a first of its kind, Bollywood actress Sunny Leone launched her first pop-up store in Mumbai. Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms. With the launch of this pop-up store, Leone aims to give a tangible experience of the range to her customers. She is also planning to open more such stores in the future. She said, “This is a very first pop up in India done by a celebrity. And I am so happy that…

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Celebrity Licensing Collaborations Toys & Games 

Yoozoo Games collaborates with Sunny Leone for a mobile game

Celebrities never sighed away from limelight and partnerships, and the latest to join the bandwagon is Bollywood actress Sunny Leone. If a report in the Economic Times is to be believed, Chinese gaming giant Yoozoo Games (previously Youzu Interactive) has inked a three-year collaboration with Sunny Leone and Mumbai-based game development studio Gamiana for a mobile game. The game is slated to be launched worldwide by the end of this year. The main objective of the firm is to capture gamers in Tier-2 and tier-3 markets in India. The company…

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Celebrity Licensing Movie Licensing TV & Films 

From Sanju to Karenjit Kaur: These Bollywood celebrity biopics are a must watch!

Ranbir Kapoor’s Sanju is shattering the box office records of all the ‘Khans’, and how! After crossing the Rs 200-crore mark within a week of its release, Sanju is now galloping towards the Rs 300-crore club. From Sanjay Dutt to Saurav Ganguly, watching one of lifetime’s celebrity biopics might be one of the best ways to spend a Sunday afternoon. So, which celebrities have had stories fascinating enough? Let’s take a look! Sanju…One Man, Many Lives: The biopic on the life of Bollywood’s original wild child Sanjay Dutt has got…

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Celebrity Licensing Fashion & Accessories Know-How 

FREAKY FRIDAY: These celebrity beauty lines are actually worth the hype!

Gone are those days, when celebrity licensing was a thing of the western countries. With each passing day, celebrities are joining the bandwagon of launching their own fashion line. Beyond the world of apparel, these celebrities – be it Rihanna or Sunny Leone, are foraying into fashion and are unveiling their own beauty collection. These celebrity beauty lines you shouldn’t miss:  Fenty Beauty by Rihanna: Singing sensation Rihanna launched her makeup line, Fenty Beauty, which shivered up the industry. Fenty Beauty was created for women of all shades, personalities, attitudes,…

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Apparel Licensing Celebrity Fashion & Accessories 

International Women’s Day: Here’s how these celebrities bring Indian fashion brands

Fashion is instant language. Well, who else can talk fashion better than the celebrities do? Fashion are indeed inseparable and it was only time that the markets would realize the business potential of this heady mix, ushering the evolution of “Celebrity Fashion Brands”. Not lagging behind the west, Bollywood industry have started expanding their portfolio of acting and producing films to launching their own line of clothing and accessories. On the occasion of International Women’s Day, here’s a list of women celebrities who have started their entrepreneurial journey. Anushka Sharma:…

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