Strategic Licensing 

Tata Sky enters into strategic partnership with Netflix

Tata Sky and Netflix have teamed up and entered into a strategic partnership. Through this association in India, subscribers of both Tata Sky and Netflix will have easy access to a world of content through future Tata Sky platforms. Commenting on the collaboration, Harit Nagpal, MD and CEO, ‎Tata Sky said, “Tata Sky’s partnership with Netflix adds another dimension to providing world-wide quality content On-Demand for our subscribers. Keeping up with our promise of pioneering innovation, we will soon announce the offering that is possible with this partnership. We are…

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Strategic Licensing 

After 16-years, Zee and Turner International end distribution pact

Zee Entertainment Enterprises Ltd (ZEEL) and Turner International have ended a 16-year-old strategic partnership on Monday (March 26). Media reports suggest Turner is planning to associate with IndiaCast Media Distribution for taking care of its circulation. As per the collaboration, IndiaCast will distribute Turner channels from April 1, 218. Both the companies have mutually decided to work independently to drive subscription revenues. The two brands had joined hands in 2002 to manage distribution and trade marketing for a bouquet of channels in India. “Zee Entertainment Enterprises Ltd. (ZEE) and Turner…

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