Mattel launches Robotics Barbie, ventures into computer coding

Reading Time: 2 minutes Post Views: 2,782 Mattel has introduced a new line of Barbie, with the iconic doll taking up the role of a robotics engineer. Robotics Barbie is a lab-coat-and-glasses-wearing robotics engineer, who hopes to improve women’s professional lives. The new range is designed to spark girls’ interest in Stem jobs, an industry where women are under-represented. Girls need more role models. Let’s inspire the next generation to see themselves in careers underrepresented by women. By encouraging more girls to explore STEM with Robotics Engineer #Barbie, we show them that they can…

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