Celebrity Licensing Character & Entertainment 

Welcome, Naomi Barbie!

Reading Time: < 1 minute Post Views: 453 Welcome, Naomi Barbie! The world’s most popular and kitschiest doll maker launched a new line of barbie modeled on Naomi Osaka for 29.99 dollars. No points for guessing that the dolls sold like hotcakes and was out of stock in a record time of 6 hours. The barbie is seen holding a Yonex tennis racket and wearing the same outfit the ace tennis player wore in the Australian Open 2020. Osaka tweeted, “I hope every child is reminded that they can be and do anything.” The 23-year-old…

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Sports Sports Licensing 

Barça showcase their own typography, FC Barcelona Play

Reading Time: < 1 minute Post Views: 2,161 From season 2019/20, Barça will have their own typography (a design of letters and numbers), called FC Barcelona Play, which stands out for being more expressive. The intention is for it to become a new identification element of the club, known for its personality and uniqueness. The new typography, which has already been seen on the shirts of the new signings in the different professional teams, is the result of a creative process that has taken into account the history of the club to the brand story…

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Merchandise Licensing Sports Licensing 

Fanatics becomes official retail partner of the ‘Overwatch League’

Reading Time: 2 minutes Post Views: 1,797 The Overwatch League announced a multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first of its kind between a major retailer and an official esports league. “Our collaboration with Fanatics—the first between a major esports league and a global sports merchandising company—allows us to reach even…

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Celebrity Corporate Brand 

Sachin Tendulkar launches his company’s official website

Reading Time: 2 minutes Post Views: 2,971 (Screenshot from the website) Master Blaster Sachin Tendulkar has announced the launch of his sports business management company ‘SRT10 Sports’ official website. The legendary cricketer and social media sensation has taken to Twitter to announce the news. I’m happy to announce the launch of our company website. My team at SRT Sports Management Pvt. Ltd. and all our brand partners have made this first couple of years a great success. Deeply grateful! Take a look – https://t.co/8NqO01WHlK pic.twitter.com/ENELsNEIdU — Sachin Tendulkar (@sachin_rt) April 25, 2018 The SRT10…

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Sports 

Indian sports sponsorship industry crosses $1 billion mark, grows 14% in 2017: Report

Reading Time: 3 minutes Post Views: 2,410 Indian sports sponsorship has witnessed a growth trajectory with the overall sports sponsorship growing by 14 percent in 2017 to Rs 7,300 crore from Rs 6,400 crore in 2016, led by media investments According to a report released by ESP Properties, media spends on sports grew by 15.8 per cent from Rs 3,511 crore to Rs 4,065 crore. Football showed a significant 64 percent increase in on ground sponsorship to Rs 179 crore from Rs 110 crore. According to the fifth edition of ESP Properties (a GroupM…

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Sports Sports Licensing 

College Football 150th Anniversary to partner with IMG College Licensing

Reading Time: 2 minutes Post Views: 2,377 In another step of preparation for the celebration, College Football 150th Anniversary, a non-profit formed to celebrate 150 seasons of collegiate football, has announced a partnership with IMG College Licensing to serve as the exclusive product licensing agent for all celebration-related items. According to the agreement, IMG will work across a variety of consumer product categories to highlight the history and traditions of the sport. Additionally, the licensing company will also be highlighting its contributions to American society and culture over 150 years. “This is yet another…

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Sports 

Baseline Ventures and Republic of Sports to launch Yoga League in India

Reading Time: < 1 minute Post Views: 2,969 After cricket, football, Kabaddi and other sports, Indian viewers will very soon get to see a ‘Yoga League’. With the mix of Yoga and Bollywood entertainment, contestants will be performing ‘asanas’ (postures) to the tunes of songs. The idea is a brainchild of executives of sports marketing firms Baseline Ventures and Republic of Sports, who have secured long term rights for the property from Yoga Federation of India and Asian Yoga Federation to launch Yoga League in India and Asia. The companies are also looking at the…

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Sports Sports Licensing 

Rocket Licensing to represent fitness brand Gold’s Gym

Reading Time: < 1 minute Post Views: 6,925 Rocket Licensing secures the licensing rights to represent the lifestyle and fitness brand Gold Gym’s and its product The first Gold’s Gym was opened in Venice Beach, California over 50 years ago by fitness enthusiast Joe Gold and today, Gold’s Gym has over 700 gym locations across 38 US states and 22 countries around the world, including four sites in London. The chain’s global membership currently stands at close to three million members. Rocket is now looking for partners to join the UK licensing programme across categories…

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Know-How Sports Licensing 

Freaky Friday – 5 Indian Sports star who stepped into licensing world

Reading Time: 3 minutes Post Views: 5,080 In a country like India where there is diversity of cultures, what unites us is Sports. Sport like Cricket has become a religion for people. But it’s not just cricket what unites us, we are beyond cricket. And we did prove that when our girls shined in Rio Olympics with winning medals and certainly our hearts too! The sports market is built in large part on a solid base of core fans.  The emotion that keeps fans attached to a team is a powerful sales driver and…

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