Global Licensing 

PVH Corp enters into licensing agreement with NIKE

Reading Time: < 1 minute Post Views: 2,417 PVH Corp , one of the world’s largest apparel companies and owner of iconic brands, including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, Speedo, Warner’s and IZOD, announced it has entered into a licensing agreement with NIKE Inc. for the design, sourcing, marketing and worldwide distribution of NIKE-branded men’s underwear. This partnership using PVH’s innovative underwear platform will deliver exciting NIKE men’s underwear products, supported by complementary commitments to quality standards and corporate responsibility. “We are incredibly proud to be working with NIKE, as this is an opportunity…

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Celebrity Collaborations Corporate Brand Fashion & Accessories 

Australian swimwear brand Speedo likely to set up 50 stores by 2020

Reading Time: 2 minutes Post Views: 2,430 Australian swimwear brand Speedo likely to set up 50 stores by 2020. The fitness brand recently signed Bollywood actress Parineeti Chopra as its brand ambassador. As the new face, Parineeti joined an esteemed roster of Olympians, athletes, and trainers from around the globe. Parineeti Chopra will be endorsing Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active. Talking about Chopra’s association, Reuben Fernandes, Marketing Manager, Speedo India, was quoted as saying from the Exchange4Media, “Celebrity plays a very important…

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Brand & Lifestyle Celebrity Collaborations 

Parineeti Chopra becomes brand ambassador for leading swimwear brand ‘Speedo’

Reading Time: 2 minutes Post Views: 4,714 Bollywood actress Parineeti Chopra has become brand ambassador for a leading swimwear brand ‘Speedo’. The Ishaqzaade actress made the big announcement on Twitter and wrote, “Go India – now go get Speedo Fit! Evolve your workouts in the water with Speedo’s H2O Active Range, meant for workouts both in water and on land!!” Go India – now go get Speedo Fit! Evolve your workouts in the water with Speedo’s H2O Active Range, meant for workouts both in water and on land!! @SpeedoIndia #SpeedoXParineeti #GetSpeedoFit pic.twitter.com/zk8OLsU7UF — Parineeti…

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