Brand Licensing 

Lionsgate inks Indian VoD agreement with SonyLIV

Lionsgate India and SonyLIV are partnering to kick off next week’s Diwali Festival with the launch of ‘Lionsgate Play’ on the SonyLIV streaming platform. SonyLIV is one of the largest local broadcast-owned over-the-top platforms in India in terms of viewership and consumption.  It is renowned for hit series such as Indian Idol and Kaun Banega Crorepati (Who Wants to Be A Millionaire) amongst others and also licenses the rights to the best sports programming in the territory. Additionally, SonyLIV is home to fitness, original web series, blockbuster movies. The embedded…

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TV Series Licensing 

SonyLIV and Legrand Innovate to entertain with ‘The Good Vibes’

The ‘Good Vibes’, a new web-series, is one of a kind creative collaboration between Legrand, the innovative electrical brand, and SonyLIV, India’s premium OTT platform. Produced by LIQVD Asia- a new-age communications company and Bohemian Films, the web-series brings together two brands that command a strong consumer connect with their respective offerings. Abhishek Joshi, Head- Marketing, Subscription and Content Licensing of Digital Business, Sony Pictures Networks India said, “With increasing digital viewership, content curations from brands on OTT platforms are on a rise. We, at SonyLIV, believe in the power…

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Character & Entertainment Entertainment Licensing 

Sony LIV launches kids Channel ‘LIV Kids’

SonyLIV, the complete digital entertainment platform with content for audiences across genres, has announced the launch of LIV Kids, its premium content especially designed for children Popular nursery rhymes such as ‘Pop Goes the Weasel’, ‘Twinkle Twinkle Little Star’, ‘Humpty Dumpty’ and ‘Wheels on the Bus’ will be now available on SonyLIV. LIV Kids, according to a statement, will also introduce engaging and entertaining content for kids in future. Enabling its user to discover fresh and diverse high-quality content, SonyLIV’s diverse array of entertainment offerings has consolidated its position as the…

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