Character Character & Entertainment Character Licensing 

Sony YAY kickstarts 124 city van activation campaign

Reading Time: 2 minutes Post Views: 2,381 With the summer vacations across India heating up, Sony YAY! the destination of unlimited happiness for kids, aims to take the masti several notches higher! With a massive 124 city van activation, Sony YAY! is all set to amplify its on-ground engagement with kids. Right from experiencing kid’s favorite Honey-Bunny’s banter and camaraderie to the adventures of KickO in his unique style and swag, young fans are in for a YAY-ride at the canters. In one of the largest canter activations being undertaken by the channel, the…

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Character & Entertainment 

Here’s how Sony YAY!’s ‘Guru Aur Bhole’ celebrate World Music Day

Reading Time: 2 minutes Post Views: 4,827 As the celebration for World Music Day starts, Kids channel Sony YAY! offers kids an opportunity to explore music and celebrate its magic. According to a report in the Exchange4Media, Sony YAY!’s characters Guru and Bhole associate with renowned musicians such as Shaan, Kailash Kher, Shruti Pathak and Palak Muchhal for the event. Each of the four maestros endorses a musical instrument (djembe, guitar, a ukulele and bongo drums). The main objective is to transform young aspirational souls into inspired musicians. All the musical instruments were autographed…

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Merchandise Licensing 

Sony enters into kids merchandise space, ropes in BWO to roll-out products

Reading Time: 2 minutes Post Views: 4,293 Sony Pictures Networks India (SPN) has decided to enter in to the consumer products and merchandising business. If a report in the Economic Times is to be believed, SPN has inked a multi-year licensing deal with Mumbai-based brand licensing company Black White Orange Brands (BWO) to explore the portfolio of its kids’ channel: Sony YAY. The move has been taken to add a new revenue stream to its television broadcasting business and strengthen connection with the young audience. “Broadcasting is our core business, but we want to…

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