Sony Creative Products - Licensing Corner

M&G appointed master stationery licensee for Gaspard and Lisa in Asia

July 31, 2019July 31, 2019 Rutika MalaviyaGaspard et Lisa, M&G, Sony Creative Products

Reading Time: 2 minutes Post Views: 3,578 Sony Creative Products Inc. (SCP), which manages worldwide licensing for the hit French children’s book series and animated cartoon Gaspard et Lisa, has announced a licensing partnership with M&G Cultural Creative. M&G will be the exclusive master licensee for Gaspard et Lisa in mainland China. Although it has been a successful licensee for a number of brands to date, this is the first time that M&G Cultural Creative has committed itself to the role of master licensee for a property. As part of its drive to market…

Character & Entertainment Character Licensing

New Pingu series arrives in overseas markets

April 17, 2019April 17, 2019 Rutika Malaviyaanimated pengu series, Licensing, Mattel Inc, NHK, pingu, Sony Creative Products, Sony Music Entertainment

Reading Time: 2 minutes Post Views: 4,018 Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner , has announced the arrival of the new,entirely Japanese-made-and-produced computer-animated TV series Pingu in the City in Europe. Pingu in the City launched in the Japanese market in October 2017. Following the announcement last year of a new distribution partnership for Pingu with Sony Music Entertainment España, S.L. (SME), focusing on Europe and Latin America, a number of European broadcast partnerships are…

Character & Entertainment Character Licensing Merchandise Licensing

New Pingu products arrive at Japanese retail

April 1, 2019April 1, 2019 Rutika MalaviyaBandai, Character Licensing, character merchandise, Mattel, merchandise, pinga, pingu, Sony Creative Products

Reading Time: 2 minutes Post Views: 4,421 Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner Mattel Inc, has announced the arrival at retail of a number of new licensed products inspired by the cheeky little penguin’s recent return to TV. The latest output, which includes collectibles, mobile phone accessories, and a cushion and armrest, underlines the strength of the brand across multiple categories and the success of the new, entirely Japanese-made-and-produced computer-animated TV series Pingu in…

Character Licensing Collaborations Merchandise Licensing

Gaspard and Lisa to collaborate with Hello Kitty in Asian market

March 10, 2018 LC TEAMGaspard and Lisa, Hello Kitty, Japan, Sanrio, Sony Creative Products

Reading Time: 3 minutes Post Views: 9,602 Sony Creative Products (SCP), which manages worldwide licensing for the hit French children’s book series and animated cartoon Gaspard and Lisa, has announced a licensing and merchandising collaboration with Sanrio’s Hello Kitty. The agreement will initially target the Asian market. The opportunity to collaborate came almost after 11 years. Here’s how the collaboration will work: The creators of Gaspard et Lisa, Anne Gutman and Georg Hallensblen, and Sanrio’s Hello Kitty designer, Yuko Yamaguchi, between them created seven oil paintings showing a visit by Hello Kitty to Gaspard…