Retail 

M&G appointed master stationery licensee for Gaspard and Lisa in Asia

Reading Time: 2 minutes Post Views: 3,236 Sony Creative Products Inc. (SCP), which manages worldwide licensing for the hit French children’s book series and animated cartoon Gaspard et Lisa, has announced a licensing partnership with M&G Cultural Creative. M&G will be the exclusive master licensee for Gaspard et Lisa in mainland China. Although it has been a successful licensee for a number of brands to date, this is the first time that M&G Cultural Creative has committed itself to the role of master licensee for a property. As part of its drive to market…

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Character & Entertainment Character Licensing 

New Pingu series arrives in overseas markets

Reading Time: 2 minutes Post Views: 3,062 Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner , has announced the arrival of the new,entirely Japanese-made-and-produced computer-animated TV series Pingu in the City in Europe. Pingu in the City launched in the Japanese market in October 2017. Following the announcement last year of a new distribution partnership for Pingu with Sony Music Entertainment España, S.L. (SME), focusing on Europe and Latin America, a number of European broadcast partnerships are…

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Character & Entertainment Character Licensing Merchandise Licensing 

New Pingu products arrive at Japanese retail

Reading Time: 2 minutes Post Views: 3,973   Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner Mattel Inc, has announced the arrival at retail of a number of new licensed products inspired by the cheeky little penguin’s recent return to TV. The latest output, which includes collectibles, mobile phone accessories, and a cushion and armrest, underlines the strength of the brand across multiple categories and the success of the new, entirely Japanese-made-and-produced computer-animated TV series Pingu in…

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Character Licensing Collaborations Merchandise Licensing 

Gaspard and Lisa to collaborate with Hello Kitty in Asian market

Reading Time: 3 minutes Post Views: 8,527 Sony Creative Products (SCP), which manages worldwide licensing for the hit French children’s book series and animated cartoon Gaspard and Lisa, has announced a licensing and merchandising collaboration with Sanrio’s Hello Kitty. The agreement will initially target the Asian market. The opportunity to collaborate came almost after 11 years. Here’s how the collaboration will work: The creators of Gaspard et Lisa, Anne Gutman and Georg Hallensblen, and Sanrio’s Hello Kitty designer, Yuko Yamaguchi, between them created seven oil paintings showing a visit by Hello Kitty to Gaspard…

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