TV & Films 

Magnum collaborates with Sonam Kapoor for a web series

Reading Time: 1 minute Post Views: 2,814 This summer, Magnum is here to celebrate a world-class style icon –Sonam Kapoor and her near-revered sartorial excellence simply steals hearts! The reason for her impeccable sense of dressing? Taking style seriously. She takes pleasure in the art of fashion and in making every outfit she dons, a passion project. The queen of experimental style reflects the true essence of Magnum – serious style brought to life by serious pleasure. Inspired by this affinity between Magnum and Sonam Kapoor, here’s introducing a collaboration that defines a confluence of Pleasure and Style. Magnum…

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Apparel Licensing Celebrity Fashion & Accessories 

International Women’s Day: Here’s how these celebrities bring Indian fashion brands

Reading Time: 4 minutes Post Views: 3,470 Fashion is instant language. Well, who else can talk fashion better than the celebrities do? Fashion are indeed inseparable and it was only time that the markets would realize the business potential of this heady mix, ushering the evolution of “Celebrity Fashion Brands”. Not lagging behind the west, Bollywood industry have started expanding their portfolio of acting and producing films to launching their own line of clothing and accessories. On the occasion of International Women’s Day, here’s a list of women celebrities who have started their entrepreneurial…

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Celebrity Licensing 

Chocolate brand Snickers appoints MS Dhoni as brand ambassador

Reading Time: 2 minutes Post Views: 3,541 Mars International India Pvt. Ltd on Monday announced the appointment of cricketer Mahendra Singh Dhoni as the new brand ambassador for its chocolate brand ‘Snickers’. Since its launch in India, the chocolate bar has established itself as a solution to hunger cravings and developed a strong base of consumers.  “We are honoured to have M.S. Dhoni join the Snickers family. The brand is loved across the world for its cool quotient and there is no one who personifies this better than our very own Captain Cool. Ever…

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