Collaborations Music Licensing 

Now send musical GIFs to Snapchat, thanks to TuneMoji

Snapchat users will now be able to send musical GIFs through chats, or as part of stories through TuneMoji. The music GIF network is integrating into Snap allowing the app’s millions of users to add TuneMojis in chats and stories. However, you will need to have both TuneMoji and Snapchat downloaded in order to send musical GIFs. Since launching in 2014, TuneMoji has been steadily growing, with around 20 million users already. The app allows people to create and share the GIFs, which all feature licensed music, to enhance their…

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Character Licensing 

Snapchat introduces new filter for Harry Potter: Here’s how to use bitmoji lens

Attention Potterheads! Snapchat honoured the boy wizard Harry Potter on his birthday on July 31 with a new filter. The app has released a program that lets your bitmoji represent your Hogwarts house. The bitmojis will fly around the screen, letting you fulfill your magical imagination. The feature will be available to Android and iOS users worldwide through the lens carousel. Here’s how you can transform yourself into the Quidditch player: You should have Bitmoji configured with and connected with your Snapchat account. If not, then take care of the…

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Corporate Brand Uncategorized 

Turner and Snapchat Expand Existing Partnership with Portfolio-Wide Content, Distribution & Advertising Deal

Deal Offers More Turner Content to Snapchatters Than Ever Before, Including Original, Exclusive Shows and New Bleacher Report Discover Channel in the U.S. Global media company Turner and Snap, Inc. announced a wide-ranging partnership that expands the collaboration by bringing new brands to Snapchat’s Discover platform, extending live coverage of Turner’s premium sports events, and to develop Snapchat shows. The deal encompasses content, distribution and advertising centered around Turner’s leading portfolio of networks, programming, events and brands. “This deal marks the latest strategic move for Turner to innovate within the…

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Know-How 

Freaky Friday – Can Snapchat be a valuable contributor to success in Licensing?

Snapchat is turning into a valuable and appealing platform to all brands and marketers. All businesses should know that be it any medium or platform, it is the way how you handle it and use it that leads you to success. Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for the brands that start exploring its numerous opportunities for increased engagement, curated content and new creative directions. Why Snapchat? Media Conglomerates are tapping Social Media platforms such as Instagram, Facebook, Twitter, Linkedin, and Pinterest and…

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