Collaborations Retail Retail Licensing Top News Toys & Games 

Smyths Collaborates With Mattel For It’s New Shop Your Way Advert

Reading Time: 2 minutes Post Views: 849 Smyths Collaborates With Mattel For Its New Shop Your Way Advert Irish-based Toys superstore Symths partners with Mattel for their New ‘Shop Your Way‘ Advert. Mattel has come up with the character Oscar to ease the shopping experience, customers can now use Oscar’s help in-store or online. The commercial follows the fictional character Oscar on his way to Smyths Toys, showcasing customers’ home delivery and collection services options available at their discretion. Through the campaign, viewers get to see Oscar’s treasured toys come to life. The commercial…

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Event News 

Toy Retailer of the Year Awards on January 23

Reading Time: < 1 minute Post Views: 3,227 The British Toy & Hobby Association has disclosed the finalists of this year’s Toy Retailer of the Year Awards. This year’s awards winners will be announced during the annual Toy Industry Awards that would take place on January 23, 2018 at London’s Olympia. The gala event, which takes place on the first evening of Toy Fair, has been organised by the BTHA with the Toy Retailers Association that will also present the Toy and Supplier Awards 2017 during event. This year’s are: Independent Toy Retailer of the…

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TV Series Licensing 

Cartoon Network introduces Powerpuff Girls Story Maker app

Reading Time: < 1 minute Post Views: 6,108 With the introduction of the Powerpuff Girls Story Maker app, Cartoon Network has brought the new-look Powerpuff Girls to a new generation of fans. The app launches across the UK and EMEA today on iOS and Google Play and is now free for fans to download. Allowing kids and parents to tell their own stories based on the popular crime fighting trio of Blossom, Bubbles and Buttercup, the new app encourages fans to create and animate their own scenes. Then the kids can choose to record their…

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