Character Licensing Merchandise Licensing 

After Smurfs and Supers, say hello to fully-themed ‘Toy Story’ aircraft

Reading Time: 2 minutes Post Views: 3,100 Disney is doing a pretty good job of taking over the world, with its unique merchandises. After Smurfs and the Supers family, the latest move is to take over the skies with their own fully-themed ‘Toy Story’ aircraft. The venture between China Eastern Airlines and the Shanghai Disney Resort aims to connect people in Beijing with Shanghai while aboard an immersive Disney experience. Of course, there’s a giant Buzz Lightyear on the exterior of the plane — to infinity, and beyond, people! Inside, there’s cute character theming…

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Character Licensing Collaborations 

60th Anniversary of Smurfs: IMPS is preparing to paint Europe blue

Reading Time: 2 minutes Post Views: 4,403 To celebrate the 60th anniversary of the Smurfs, IMPS is preparing to paint Europe blue with a series of partnerships. TF1, the Smurfs’ licensing agent, brokered the transactions. The Smurfs will take over six Hammerson shopping centers in Europe through May 6, featuring numerous, branded interactions including creative workshops, Smurfette-themed fashions and a Smurfs quiz. The Centre Wallonie-Bruxelles in Paris will host “Peyo,” a retrospective exhibit that focuses on the eponymous artist, from May 25 to Oct. 28. The tiny blue characters will ride into summer with…

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