Character & Entertainment Toy Licensing Toys & Games 

The Smiley Company Partners Simba Dickie for Collectable Toys

The Smiley Company has partnered with the global toy manufacturer Simba Dickie for a new line of blind bag collectables. The partnership – announced at this week’s Nuremberg Toy Fair – will leverage the 20th anniversary of SmileyWorld and celebrate the creation of the world’s first digital Smiley icons. Featuring 50 expressive Smiley icons which double as pencil toppers and suction cups, the collectables range will be packaged with a selection of Smiley stickers. With over one million blind bags earmarked to hit the European market in Q2 2017 and…

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Accessories Licensing Apparel Licensing Character Licensing Fashion Licensing 

SmileyWorld secures licensees at Maison & Objet Paris

Smiley and SmileyWorld’s licensees were out in full force at this year’s Maison & Objet in Paris, Sept. 2-6. Ten companies across a variety of home categories displayed branded merchandise that features the brand’s signature icons and designs, highlighting the continued expansion of its licensing program. The licensees who would be displaying new Smiley products include T&F for Smiley kitchen accessories, home décor, plush and more;Alpa (Foxtrot) for SmileyWorld gift collections;Zak! Designs for SmileyWorld kitchenware;Fire Design for Smiley fire extinguishers;Insenso Bali for SmileyWorld lamps;Kleen-tex for Smiley door mats;Incidence for a…

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