Smiley - Page 2 of 2 - Licensing Corner

Zara and Smiley join hands for new Smiley Collection

November 28, 2016 CorrespondentFashion, fashion licensing, High Street, Licensing, retail licensing, Smiley, Zara

Reading Time: < 1 minutes Post Views: 5,473 A new line of Smiley apparel will be available at the Zara stores Launched for winter 2016, Zara has unveiled a range of Smiley handbags including a smart business city bag boasting the Smiley icon on the bag’s flap. Other new items include a women’s poplin shirt and a khaki bomber jacket for kids. “The latest collection between Smiley and Zara shows the continued demand for Smiley products at the most influential fashion retailers in the world today,” said Nicolas Loufrani, CEO of Smiley. “My team have…

Brand Licensing Fashion & Accessories

Dream Theatre to represent Smiley Brand in India

November 17, 2016November 11, 2021 CorrespondentDream Theatre, India, Licensing, Licensing Agency, Licensing Industry in India, Smiley, Smiley Company

Reading Time: < 1 minutes Post Views: 5,352 The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India Dream Theatre will now work to develop Smiley’s “Happy Collection,” as well as Smiley Baby, in the region. The agency will also continue to develop the brand’s food program while continuing to target promotional partners. “We are delighted to be working with the Smiley Company, having already received favorable traction in India, we can count on their unique design sensibility to market a gamut of products in the market,” says Jiggy George, founder…

Accessories Licensing Apparel Licensing Character Licensing Fashion Licensing

SmileyWorld secures licensees at Maison & Objet Paris

September 3, 2016November 11, 2016 licensingaccessories, bags., decoration, home décor, kitchen accessories, licensees, Paris, shoes, Smiley, SmileyWorld

Reading Time: < 1 minutes Post Views: 3,754 Smiley and SmileyWorld’s licensees were out in full force at this year’s Maison & Objet in Paris, Sept. 2-6. Ten companies across a variety of home categories displayed branded merchandise that features the brand’s signature icons and designs, highlighting the continued expansion of its licensing program. The licensees who would be displaying new Smiley products include T&F for Smiley kitchen accessories, home décor, plush and more;Alpa (Foxtrot) for SmileyWorld gift collections;Zak! Designs for SmileyWorld kitchenware;Fire Design for Smiley fire extinguishers;Insenso Bali for SmileyWorld lamps;Kleen-tex for Smiley door…