Intellectual Property Merchandise Licensing Sports Sports Licensing 

NBA to bounce big this year

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of NBA Sneakers, in partnership with Jabong & Myntra. NBAStore.in partner Jabong shared insights of a huge demand for NBA footwear as well. This led to the launch of a vibrant new range of NBA casual…

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Brand & Lifestyle Collaborations Sports Licensing 

NBA ties up with Suditi Inds to launch range of NBA fanwear apparel

The National Basketball Association has announced a multi-year merchandising partnership with Suditi Industries Ltd to launch a range of NBA fanwear apparel in India.The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams.     NBA fanwear apparel will be available in department stores nationwide, including Shoppers Stop, Central, Lifestyle & Brand Factory Pan-India, and through e-commerce sites Jabong – operator of NBAStore.in, the NBA’s official online store in India –…

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