Event News 

Toy Retailer of the Year Awards on January 23

Reading Time: < 1 minute Post Views: 3,311 The British Toy & Hobby Association has disclosed the finalists of this year’s Toy Retailer of the Year Awards. This year’s awards winners will be announced during the annual Toy Industry Awards that would take place on January 23, 2018 at London’s Olympia. The gala event, which takes place on the first evening of Toy Fair, has been organised by the BTHA with the Toy Retailers Association that will also present the Toy and Supplier Awards 2017 during event. This year’s are: Independent Toy Retailer of the…

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Entertainment Licensing 

Shop Direct enjoying success with all licensees doing well

Reading Time: < 1 minute Post Views: 2,978 With licensees like PJ Masks, Pokémon and WWE performing well, Shop Direct is now enjoying success with a number of licensed properties across key categories. Andrea Gornall, senior buyer toys and nursery, and Neil Mitchell, buyer for toys observed, “In pre-school, we can’t keep PJ Masks in stock at the moment! PAW Patrol is also strong, while Little Tikes is flying this season. “In boys’ toys, Pokémon, Power Rangers and WWE are doing well, however it’s a mixed bag for girls; Moana and Beauty and the Beast…

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