Strategic Licensing 

Viaan Industries signs strategic deal with Chandigarh firm for ‘Game of Dot’

Viaan Industries, a popular licensing, entertainment and gaming company promoted by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra signed a strategic distribution deal with B Square Global Enterprises represented by Girish Bhayana and Kunal Bhandari from Chandigarh. Viaan Industries launched Game of Dot, a ‘spot the ball’ game of skill six months ago and it has organically grown month on month to become one of the top-grossing real money games for the company. Managing Director, Raj Kundra said, “I grew up playing spot the ball in England and…

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Game Licensing TV Series Licensing 

Viaan Industries inks a 13-part animation series with Viacom

Viaan Industries Ltd, a popular licensing, entertainment and gaming company promoted by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra sign a 13-part animation series with Viacom. Viaan Industries under their vertical Viaan Studio’s have produced the animation in-house. The concept, story design, and IP belong to Viaan Industries Ltd. The company has currently licensed the India animation rights to Viacom and plan to dub the animation in multiple languages to be broadcast worldwide. “I am excited to announce the launch of Adventures of Ali Baba on Rishtey TV.…

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Sports Licensing 

Who will be India’s Poker Pro? Third season of Match Indian Poker League is here

Hold your breath! The third Season of Match Indian Poker League is coming! Match Indian Poker League or MatchIPL as it is known, is a poker-based league that is the brain-child of Industrialist Raj Kundra and Bollywood actress, Shilpa Shetty Kundra. It was launched under their umbrella corporation Viaan Industries Ltd. which is a gaming, entertainment, and licensing company. In the wake of Season 3 of MatchIPL, MTV in collaboration with PokerRaj is on the hunt for India’s best poker players who will get to represent 8 different teams at…

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Celebrity Licensing Fashion Licensing 

Throwback Thursday: We bet you didn’t know about these Bollywood celebrity fragrances!

 Want to smell like Shah Rukh Khan or Shilpa Shetty? With millions of fans wanting to outdo their favourite celebrities, its normal for a celebrity to come up with his or her own line of clothing or limited edition of cosmetics or fragrance collection. Let’s take a look at some of the celebrity fragrances from Bollywood: Zeenat Aman: Zeenat Aman was the first Indian to have a fragrance named after her. “Zeenat” was launched by a French company in 1990. Zeenat Aman, in the manner of Joan Collins and Liz…

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Accessories Licensing Celebrity Licensing 

Freak Friday – 5 Bollywood Celebrities who entered the licensing biz

The trend of celebrities floating their own brands of consumer products is picking up in India as licensing gains pace in the country. The power and pull of the Bollywood superstars is what makes licensing products successful. Many Bollywood star see licensing as way to launch their new line of products and connect to fans but it will make a huge success once celebrities see this as a way of making substantial money as well. For now, it is the licensee which is learning that a famous name can get…

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