Merchandise Licensing 

Sequential Brands Group, Inc. and Staples announce expansion of Martha Stewart line of office products

Sequential Brands Group, Inc. and Staples have announced the expansion of the Martha Stewart line of office products available exclusively at Staples. The collection includes a new line of organizing products and accessories such as Discbound™ notebooks, message boards, folders, and Stack + Fit® storage solutions. Sequential Brands Group, Inc. owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active and fashion categories. It seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed…

Read More
Character Licensing 

Sequential Brands Group to bring in Karen Murray as new CEO

Soon after its current CEO Yehuda Shmidman steps down from the board of directors, Sequential Brands Group has decided to bring in Karen Murray as its new chief executive officer. Murray will also serve as director of the company. “Karen Murray has outstanding leadership skills and industry experience and she has demonstrated her ability to activate and grow successful brands,” says William Sweedler, chairman of the board, Sequential. “We are excited to have an executive of Karen’s caliber join and lead our team at Sequential to grow with us. I have…

Read More
Celebrity Licensing Character Licensing Corporate Brand Entertainment Licensing 

A house full at the NYC Licensing Summit

  The NYC Licensing summit that is to take place this Thursday and Friday has been officially sold out. It is being held at e the Marriott Marquis in Times Square. Close to 400 global executives are to attend the annual event. They hail from the U.S., the U.K., France, Canada, Mexico, Spain, Israel and many other countries around the globe. The event will feature thought leaders from across all sectors of licensing including: Celebrity: The world’s largest licensing agency CAA-GBG along with its client Drew Barrymore. Corporate Brands: Head Sport (known…

Read More
%d bloggers like this: