Character Character & Entertainment Character Licensing 

Two new licensees join the Angry Birds nest!

Reading Time: < 1 minute Post Views: 5,585 New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees. Angry Birds is the mobile game series that has transcended its original medium to become a global phenomenon. The franchise features a host of titles and is one of the most popular mobile game series of all time, with over 4 billion downloads since the launch of the original Angry Birds game in 2009. Angry Birds is now a massive property with a reach across the…

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Toy Licensing 

UK toy company Sambro is new licensee of Ben 10

Reading Time: 2 minutes Post Views: 3,699 Cartoon Network’s world famous franchise Ben 10 has a new licensee in the shape of UK toy company Sambro which will develop branded pocket money toys, creative play items, stationery and backpacks. Ben 10 re-launched last October in the UK with Playmates serving as master toy licensee. In addition to a toy range distributed in the UK by Flair, other licensees include Smith & Brooks (daywear), Fashion UK (Daywear), Cooneen Group (nightwear and underwear), Drew Pearson International (accessories), Roy Lowe and Songs (socks), Centum Books (master publishing partner), Panini (magazine), Dreamtex…

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Sambro signs exclusive deal with Endemol Shine Group

Reading Time: < 1 minute Post Views: 3,692   Sambro has signed an exclusive deal with Endemol Shine Group. This deal will see the firm produce a multi-category range of MasterChef products. Inspired by the popular BBC TV programme, Sambro will be creating a new range reflecting the competitive aspect of the show as well as the aspirational. “Everybody loves masterChef whether you are a novice or an aspiring chef yourself; our ranges will most definitely get the whole family involved,” observed Nikki Samuels, licensing director of Sambro. “We are hoping to inspire even more…

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Brand Licensing 

eOne unveils new licensees and partnerships that would fuel growth of PJ Masks in the UK

Reading Time: 3 minutes Post Views: 5,530 Entertainment One (eOne) has unveiled the new licensees and promotional partnerships that will fuel growth and brand awareness for its pre-school superhero property PJ Masks in the UK. The licensor will expand the footprint of PJ Masks in the UK when it welcomes five new partners to the UK consumer products programme taking the total number of licensees to 34. New partners that would launch products from spring 2018 include HTI for diecast, novelty and role play toys, Kinnerton for confectionery, Greencore for celebration cakes, VMC for…

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Merchandise Licensing 

e-One’s PJ Masks on way to expand global merchandise programme

Reading Time: < 1 minute Post Views: 2,185 Thanks to new partners in Asia Pacific, Latin America the UK and Australia, Entertainment One’s pre-school series PJ Masks is expanding its global merchandise programme. Global master toy partner Just Play will roll out products next month in the Asia-Pacific region where Medialink has teamed up to represent the property in mainland China, Hong Kong, Taiwan and South East Asia. Dianos will manage activities in Korea, and Bradford Licensing will rep the brand in India. Just Play’s toy line will hit Latin America in August in partnership with local…

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Event News 

Sambro seeks record attendance at two-day trade meet

Reading Time: 2 minutes Post Views: 3,708 As deal seeking buyers from the UK and overseas prepare to converge at its HQ in May, licensed kids’ CP supplier Sambro is seeking at a record level of attendance to its two-day trade event this year. The trade event will be held at the company’s head office in Bury, Greater Manchester on 10th and 11th May. Carl Woodthorpe, Operations Director at Sambro and organiser of the trade event, said, “This year we are expecting a record number of visitors to attend our show. The trade show is…

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