Brand Licensing Celebrity Licensing 

Madhana Industries updates agreements with Being Human Foundation

Reading Time: < 1 minute Post Views: 7,711 Madhana Industries sign a deal of exclusivity with Salman Khan’s Being Human Foundation Mandhana Industries Ltd had earlier announced about the agreement with ‘Being Human – The Salman Khan Foundation’ (“Foundation”) was under negotiations. In this regard, the Company informed that the Agreement has been finalized and the same has been executed with the Mandhana Retail Ventures Limited, the Resulting Company pursuant to the Scheme of Demerger of the Retail business of the Company, as approved by the Hon’ble High Court of Bombay vide its order dated…

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Accessories Licensing Celebrity Licensing 

Freak Friday – 5 Bollywood Celebrities who entered the licensing biz

Reading Time: 3 minutes Post Views: 2,951 The trend of celebrities floating their own brands of consumer products is picking up in India as licensing gains pace in the country. The power and pull of the Bollywood superstars is what makes licensing products successful. Many Bollywood star see licensing as way to launch their new line of products and connect to fans but it will make a huge success once celebrities see this as a way of making substantial money as well. For now, it is the licensee which is learning that a famous…

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