Toys & Games 

Mattel announces first quarter results, global sales fell 4%

Reading Time: 3 minutes Post Views: 2,084 Mattel announced first-quarter earnings at a loss of 60 cents per share, which is 21 cents wider than the Wall Street consensus estimate of a loss of 39 cents per share. Sales for the toymaker’s 60-year-old Barbie brand increased by 24% to USD 152.7 million in Q1 2018, despite Mattel’s overall worldwide net sales decreasing by 4% to USD 708.4 million in the period. The company’s worldwide gross sales declined by 2% to US$800 million. However, excluding the impact of the Toys “R” Us liquidation, Mattel’s adjusted…

Read More
Brand Licensing Toys & Games 

Brand Pokémon continues to rule in 2017, toys and card sales spike in Europe

Reading Time: 2 minutes Post Views: 7,943 It may have been the year after the Pokémon Go phenomenon, but Pokémon toys and merchandise continued to be a major success throughout 2017. The Pokémon Company International has announced that the brand has beat the 2016 sales record. According to the data released from NPD, and transmitted by The Pokémon Company, trading Euro100 million was spent on the Pokémon Trading Card Game last year, which gave the company an 82% share of the market (total sales of strategic trading cards was at Euro 122 million for…

Read More
%d bloggers like this: