Event News 

Toy Retailer of the Year Awards on January 23

Reading Time: < 1 minutes Post Views: 3,678 The British Toy & Hobby Association has disclosed the finalists of this year’s Toy Retailer of the Year Awards. This year’s awards winners will be announced during the annual Toy Industry Awards that would take place on January 23, 2018 at London’s Olympia. The gala event, which takes place on the first evening of Toy Fair, has been organised by the BTHA with the Toy Retailers Association that will also present the Toy and Supplier Awards 2017 during event. This year’s are: Independent Toy Retailer of the…

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Sainsbury’s teams up with three for an exclusive Peppa Pig book

Reading Time: < 1 minutes Post Views: 4,399 Sainsbury’s has teamed up with eOne, BookTrust and Penguin Random House for an exclusive Peppa Pig book to be sold in its stores. The interactive story book titled Shop with Peppa will see the popular pre-school character complete a series of day-to-day activities, it has been reported. The activity forms part of a broader alliance for the Sainsbury’s Children’s Book Awards which is held in partnership with literacy charity BookTrust in August. Pete Selby, head of books and music at Sainsbury’s, said: “We’re delighted to have commissioned this…

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Apparel Licensing 

Sainsbury’s takes cue from The Very Hungry Caterpillar to launch a new line of babywear

Reading Time: < 1 minutes Post Views: 5,461 Inspired by the classic children’s book The Very Hungry Caterpillar, Sainsbury’s, the U.K. retailer has launched a new line of babywear.   And for this deal to materialize, Rocket Licensing, the brand’s U.K. licensing agent alongwith the brand’s global licensing agency The Joester Loria Group brokered the deal. The new collection, designed for children right from newborn to 12 months features a number of Hungry Caterpillar imagery on merchandises including sleepsuits, rompers, towels and more. The Hungry Caterpillar babywear collection is currently available at Sainsbury’s stores throughout the  U.K. as well as online…

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