Apparel Licensing Celebrity Licensing 

Sachin Tendulkar plans to take his fashion brand ‘True Blue’ to international markets

Reading Time: 2 minutes Post Views: 2,814 The god of cricket Sachin Tendulkar is planning to foray into international markets — the UK and USA through his clothing brand ‘True Blue’ soon, according to an Economic Times report. True Blue was launched his menswear and accessories brand in association with the Arvind Fashions Brand in 2016. The master blaster told the Economic Times that he is personally involved in the design process and gives his inputs to the creative team from time to time. “Whenever I travel, I am not surprised to see made…

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Celebrity Corporate Brand 

Sachin Tendulkar launches his company’s official website

Reading Time: 2 minutes Post Views: 3,068 (Screenshot from the website) Master Blaster Sachin Tendulkar has announced the launch of his sports business management company ‘SRT10 Sports’ official website. The legendary cricketer and social media sensation has taken to Twitter to announce the news. I’m happy to announce the launch of our company website. My team at SRT Sports Management Pvt. Ltd. and all our brand partners have made this first couple of years a great success. Deeply grateful! Take a look – https://t.co/8NqO01WHlK pic.twitter.com/ENELsNEIdU — Sachin Tendulkar (@sachin_rt) April 25, 2018 The SRT10…

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Brand Licensing Celebrity Licensing 

Virat Kohli signs Rs. 100-crore licensing deal with sports lifestyle brand Puma

Reading Time: 2 minutes Post Views: 5,867 Following Sachin Tendulkar and M S Dhoni who had signed contracts with sports and talent management agencies, Indian cricket captain Virat Kohli has gone ahead and signed a Rs 110-crore endorsement eight-year long licensing deal with sports lifestyle brand Puma. Kohli will work with the German outfit to launch a signature line of sports lifestyle products with a special logo and brand identity.  A major part of the licensing deal estimated between Rs 12 to 14 crore annually is locked up in fixed payout. The signing up with…

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Know-How Sports Licensing 

Freaky Friday – 5 Indian Sports star who stepped into licensing world

Reading Time: 3 minutes Post Views: 5,129 In a country like India where there is diversity of cultures, what unites us is Sports. Sport like Cricket has become a religion for people. But it’s not just cricket what unites us, we are beyond cricket. And we did prove that when our girls shined in Rio Olympics with winning medals and certainly our hearts too! The sports market is built in large part on a solid base of core fans.  The emotion that keeps fans attached to a team is a powerful sales driver and…

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