Brand Licensing 

Rupa & Company picks up Creativeland Asia as its creative partner

Reading Time: < 1 minute Post Views: 5,093 Knitwear brand Rupa & Company that is into making of  innerwear, casual wear, thermal wear and sleep wear for men, women & kids, has picked up Creativeland Asia as its creative partner. As part of the terms, Creativeland will be responsible for creative communication strategy, planning and execution of 6 brands of Rupa viz Frontline, Euro, Thermocot, Bumchums, Torrido and Jon. In a press release, Mukesh Agarwal, whole-time director, Rupa & Company said, “We have ambitious growth plans and believe that Creativeland Asia is aligned to our…

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Apparel Licensing 

Oban Fashions Private Limited launches Fruit of the Loom innerwear & leisure wear products

Reading Time: 2 minutes Post Views: 6,402 Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa & Company Limited, has launched Fruit of the Loom innerwear & leisure wear products for men and women in India. Rupa is today the unquestioned No.1 knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear. More than 87 styles across the men’s & women’s range will be available in over 2,500 points of sale in the first phase by end of December 2017. The products will be available on e-commerce websites…

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