Asembl extends Diageo’s Bundaberg rum into food category

Reading Time: 2 minutes Post Views: 2,331 Australia’s leading fashion, lifestyle and FMCG licensed brand extension agency, Asembl. has delivered Diageo’s Bundaberg Rum into the food category, bringing the iconic Australian spirit together with the Pauls brand for the release of three decadent Christmas classics with a twist – Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g and Pauls Bundaberg Rum Flavoured Egg Nog 1L. “This seasonal deal between Bundaberg Rum and Pauls marks the start of our carefully planned and strategic licensed category expansion for Bundaberg…

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