Game Licensing 

Rubik’s forays into augmented reality, launches ‘Rubik’s Cube Augmented’

Rubik’s associated with Merge Apps to create Rubik’s Cube Augmented – the world’s first augmented reality version of the top-selling toy. Rubik’s Cube Augmented for Merge Cube will allow players to solve the classic brain teaser in augmented reality. When a player will view the merge Cube with the Rubik’s Cube Augmented app, it transforms into an interactive, holographic version of the Cube in the palm of their hand. “This partnership with Merge Cube forms a core part of our strategy to leverage the latest available technology to take the…

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Event News 

Rubik’s Cube joins forces with Red Bull

Giving wings to the Speedcubing phenomena, Rubik’s Cube has joined forces with the global powerhouse, Red Bull. The reason why the sports and lifestyle brand has come on-board is to fuel the power and reach of the more than one thousand Speedcubing events that take place around the world. Together, Red Bull and Rubik’s will focus on creating bigger and better events with more reach, as Red Bull leverages the Rubik’s brand to take a stake in the global intelligence revolution. Meanwhile, Rubik will benefit from Red Bull’s owned media…

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Toy Licensing Toys & Games 

Rubik’s teams with Fantasma Magic for New Magic Sets

Rubik’s has teamed up with Fantasma Magic to create a range of exciting Rubik’s themed magic sets, following on from the massive viral success of Steve Brundage’s Rubik’s magic tricks that took him all the way to the semi-finals of 2016 Americas Got Talent, the firm revealed at New York Toy Fair. This brand-new line of magic, which is based on the Rubik’s Cube and has been developed by new Rubik’s master licensee The Smiley Company, will hit retail shelves in the US and Europe later this year and will capitalise on…

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